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WISE SECURITY /2024
ROLE
User Experience Designer and Visual Designer.
OVERVIEW
Comprehensive internal web project development for Wise Security
DESCRIPTION
The company needs a new website design that showcases its products and services to customers, as well as valuable content that positions the company in the market and differentiates it from its competitors
INFORMATION ARCHITECTURE
The web information architecture corresponds to the client's needs to position its offer. The work of this first step of the project involved a detailed analysis and study of the company
USER EXPERIENCE
User studies have been developed to understand the "persona" and how it will relate to the final product. User journey maps and user flows have also been carried out to understand how to improve the design of the website
VISUAL DESIGN AND COPYS
The design of the application aims to reflect the company's image and differentiate it from its competitors through the application of the identity in both visual elements and copy
PRODUCT DESIGN
For the product design I worked with different tools such as Figma, Adobe Illustrator, XMind
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