META WORLD
CONGRESS /2024
ROLE
User Experience Designer and Visual Designer.
OVERVIEW
The project presents the challenge of creating an application that fulfills the function of a wallet for event users' tickets. It is also proposed that the application will manage the access control of the users.
DESCRIPTION
Meta World Congress is an annual event held internationally to discover, interact and apply emerging technologies. Designed to offer an immersive experience that allows users to experience first-hand the cutting edge of technology.
USER RESEARCH
Research of the target audience to which the app is addressed. Creation of buyer persona and needs to be solved with the product. Search for strategic value of the product compared to other competitors.
AI AND FLOWS
Creation and ideation of the functionalities plan, development of information architecture to solve user and business needs.
VISUAL DESIGN AND COPYS
Creation and implementation of the visual identity of the meta world congress in the app. Development of low and high fidelity mockups, interaction prototypes. Functional testing with users. Copyrighting of the application.
TOOLS
Figma, Fig Jam.
BENEFITS
The application offers a unique, intuitive and modern system that guarantees users a safer and more adapted user experience.
It streamlines access and it works against resale problems. ​
RESULTS
Brand presence in the mobile app market improves brand visibility
This implies a competitive improvement compared to other companies in the sector.
Optimization and improvement of the company's internal processes.
The user experience improves with the implementation of the application.