MÁS LA ROJA FAN APP/2022
ROLE
User Experience Designer and Visual Designer. Android & iOS
OVERVIEW
Integral creation of the user experience and visual identity of the new app with descentraliced credentials in Blockchain for La Roja (RFEF)
DESCRIPTION
Head of the Qatar World Cup, the Royal Spanish Football Federation wants to create a new app for all La Roja fans. It offers a digital fan card for new users of the app using decentralised credentials technology in blockchain as well as different functionalities aimed at boosting the feeling of the fans for the Spanish national football team
INFORMATION ARCHITECTURE
The client's premise is to create an application that offers benefits to the fan. Firstly, the creation of a digital fan card is proposed, becoming the first national team to have this distinctive. Secondly, different experiential and content functionalities are proposed categorised for the different types of key users of the app. For this reason, the main structure of the AI is the card, ticket sales, live viewing of matches and user experiences (games, raffles, prizes, etc.)
VISUAL DESIGN AND COPYS
The design of the application aims to reflect the image of La Roja as a fresh and modern national team both visually and through the texts and messages that the user reads
USER EXPERIENCE
The Spanish national football team has a very diverse target group. That is why we have worked to create a user flow as friendly and intuitive as possible for each and every one of the app's functionalities and processes according to the defined user categories of the app
PRODUCT DESIGN
For the product design I worked with different tools such as Adobe XD, Adobe Illustrator, XMind and Zeplin
BENEFITS
Brand awareness and differentiation and internationalization
Increased databases and reduced costs
New channels of communication with followers
More benefits for users with third parties
Exploitation and scalability with third parties
Barrier-free technology and integration into any blockchain
RESULTS
The Spanish national team is the first top-level football team in the world to have a supporter's digital card in an official app
