APP CÁDIZ OFICIAL /2022
ROLE
User Experience Designer and Visual Designer
OVERVIEW
Integral creation of the user experience and visual identity of the new app with decentralised credentials in Blockchain for Cadiz Football club user access
DESCRIPTION
The Club has different user identification systems, which entails cybersecurity risks for passwords and complicates the management of user access and identity. We propose to create a decentralised digital identification system that materialises in a mobile app for the club's users
INFORMATION ARCHITECTURE
The client wants an application that offers all the necessary functionalities for club members. Having as a central axis the digital membership card that allows the club's users to access the stadium from the app. The information architecture and flow has been organised taking into account the different categories of users that the club has, members, subscribers, supporters, members-donors, etc.
VISUAL DESIGN AND COPYS
The design of the application aims to reflect the image of Cadiz C.F. as a fresh and modern national team both visually and through the texts and messages that the user reads
USER EXPERIENCE
I have developed different types of content for the brand: user guide, product sheets, case studies, presentations, videos, and follow-up emails for users among others.
PRODUCT DESIGN
For the product design I worked with different tools such as Adobe XD, Adobe Illustrator, XMind
BENEFITS
Easy, password-free access from the APP to the club's digital services and physical access to the stadium (presentation of credentials at the turnstiles)
Increased sponsorship opportunities
Decentralised authentication
RESULTS
Cadiz C.F. with its app project is the first football club in Europe to use blockchain technology to access the stadium. Cadiz C.F. has won the Computing 2022 Award thanks to this project with Definitive ID® technology.
